That’s a pretty big deal, and by no means am I exaggerating when I say it’s a potential watershed moment in the history of broadcasting.
There won’t be too many more seven-figure radio deals to come down the pipe going forward, for anyone.
The tide has been shifting toward on-demand vs. spoon-fed content, but it’s moves like this that will accelerate the pace.
Adam has built up a significant following with his podcast, consistently one of the top-downloaded on iTunes. Sure, it helped that he had a 15-year television and radio career prior to launching this latest endeavor, but it’s significant that he has garnered enough support from sponsors, and so effectively used the show as a marketing tool for his off-air act, that he even had to pause, before eventually passing on what would have been a generous, secure, steady paycheck. Adam has a wife and a young set of twins. This must have been a tough decision.
Or maybe it wasn’t.
Listen to him explain the whole process in the segment above. Heartfelt (with a healthy dose of that acerbic Carolla wit, of course).
Good on ya, Ace.
You can subscribe to The Adam Carolla Show podcast in iTunes here.