WRXP 101.9 in NYC shifts from contemporary rock to news channel targeting women in their 30's and 40's as it changes hands from Emmis to Merlin Media | NYDN
Bah.
The shift from Smooth Jazz to Rock in 2008 was one of the more exciting things to happen in local NYC radio in years. Matt Pinfield did a great job carving out a more Contemporary niche against the Classic vein of the venerable WAXQ 104.3.
Anyway, I guess the once-monthly listens when my contemporaries in the area rented a car wasn’t enough to sustain it. And Jersey also has WDHA 105.5, making WRXP somewhat redundant there. For the most part, it’s iPods and iTunes, Satellites, and Pandora-esque streaming for the Gen X tail-end/Millennial set the station was geared toward. Has been for some time now.
Ah, well.
WRXP was one of the “last, and best, g’damn buggy whips” in an era of automobiles.
Fare thee well.
Adam Carolla turns down seven-figure radio deal, going to stick with podcasting.
That’s a pretty big deal, and by no means am I exaggerating when I say it’s a potential watershed moment in the history of broadcasting.
There won’t be too many more seven-figure radio deals to come down the pipe going forward, for anyone.
The tide has been shifting toward on-demand vs. spoon-fed content, but it’s moves like this that will accelerate the pace.
Adam has built up a significant following with his podcast, consistently one of the top-downloaded on iTunes. Sure, it helped that he had a 15-year television and radio career prior to launching this latest endeavor, but it’s significant that he has garnered enough support from sponsors, and so effectively used the show as a marketing tool for his off-air act, that he even had to pause, before eventually passing on what would have been a generous, secure, steady paycheck. Adam has a wife and a young set of twins. This must have been a tough decision.
Or maybe it wasn’t.
Listen to him explain the whole process in the segment above. Heartfelt (with a healthy dose of that acerbic Carolla wit, of course).
Good on ya, Ace.
You can subscribe to The Adam Carolla Show podcast in iTunes here.
