As we bid farewell to Zune, it behooves us to take a moment and remember where it all began. And as far as I’m concerned it all began with this video of Andrew Ross Sorkin introducing the Zune on CNN back in 2006.
As I said at the time: this segment couldn’t have gone any better for the iPod if Apple had sent a script and a basket of hundred dollar bills to CNN.
The real gems are at the end when the co-host pulls out her iPod Shuffle.
Remember how Ballmer referred to the WiFi song sharing feature as “squirting?”
And how it came in brown?
We are all somewhat impervious to new information, preferring the beliefs in which we are already invested. We often ignore new contradictory information, actively argue against it or discount its source, all in an effort to maintain existing evaluations. Reasoning away contradictions this way is psychologically easier than revising our feelings. In this sense, our emotions color how we perceive “facts.”
The simple reality is people feel before they think. And when those feelings are strong enough, facts take a back seat.
David P. Redlawsk, professor of political science and director of the Eagleton Center for Public Interest Polling at Rutgers University.
On “motivated reasoning.”
Got it?
Save your breath.
Tagged: #EveryDivisiveIssueInTheWorld
P.S. “Motivated Reasoning” would be a great name for a political blog.

Also: OUCH, Sony, Microsoft…
“With iPods and iPads and Xboxes and PlayStations...information becomes a distraction, a diversion, a form of entertainment, rather than a tool of empowerment, rather than the means of emancipation.”
iPhone: A Giant Waste of Time™